Expertise:
Innovation, Startups, Scaleups, Digital Marketing, Digital Transformation, Business Development and Technology, UX/UI, Big Data & ML, Data Science
Professional Highlights:
- Brand New Brands (2011–2022): Founder and former CEO of a branding, projectmanagement, and tech consultancy.
- Fashionline by C&A (2021–2022): Co-created and led an on-demand startup for C&A Brazil, the retailer great: digital ecosystem for fashion, edtch and traning, leading projects in ESG, analytics, and social networking.
- Jellyfish Online Marketing (UK): Managed Skype’s Global Account with campaigns across 174 countries in 26 languages; Also served as an Executive in the international multilingual team and 'Lead Generation';
- Skype, one of the first European "Unicorns". • •Starcom MediaVest Group, Publicis Groupe (UK): Led global SEM accountfor UBS; worked on campaigns for eHarmony (Dating), Procter & Gamble (Vicks VapoRub), and others.
- PROFIL - Philanthropic Promotion (2002 -2006):The first non-profit advertising agency dedicated to social impact campaigns and supporting other non-profit organizations. We create advertisements in collaboration with students seeking their first work experience. (created and built yet during my colleges years)
Education:
- MIT: Certificate in Technical Innovation (Strategy & Application).
- ESCEM École Supérieure de Commerce et Management (France): MScin International Marketing Communications.
- London Metropolitan University (UK): MA in International Marketing.
- FAAP (Brazil): Bachelor’s in Advertising and Marketing.